The Maximum Effect - by Google
Posted on December 21st, 2006 in Uncategorized AdWords, E-Books
This free e-book comes straight from the “mother ship”, Google itself, and gives you some official insight on how to make the most out of your Google AdWords account. The information is dated from 2003-2004, but still good for a beginner looking to learn the basic principles of Google’s pay-per-click system. It deals with setting goals, selecting keywords, developing ads, creating destinations, tracking results and optimizing your campaigns. Best place for a first step in the AdWords direction. You can get more free docs like this one from the Google Advertising library. Have fun! 
Download here (right click, “save target as…”): The Maxiumum Effect
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Published by Dan Minea
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